SOCIAL MEDIA GUIDE

The following guide is provided to ensure best practices on social media networks and to provide company dancers and directors simple and effective methods of increasing BD’s visibility in online communities and promoting performances and events.


Backhausdance Social Media Links

FACEBOOK
@backhausdance
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Go to Events

TWITTER
@backhausdance
Go

INSTAGRAM
@backhausdance
Go

YOUTUBE
Go

LINKEDIN
Go

 

JOIN OUR CAMPAIGN

Below are some simple ways you can help increase the visibility of Backhausdance in your online communities and networks.

INVITE YOUR FRIENDS TO LIKE BACKHAUSDANCE
Invite family and friends to “like” Backhausdance on Facebook. Follow the steps below:

  1. Go to Facebook.
  2. “Like” Backhausdance.
  3. In the right column, find and click “Invite friends to like this Page.” Then, click the invite box.
 

SPREAD THE WORD
Share, retweet or repost Backhausdance stories, tweets and images on social networks as often as possible.

As events are added to the calendar, join the event on Facebook and invite your social network to attend by sharing on your timeline and sending invitations. Go to Events.

TELL YOUR STORY
Create and post/tweet unique stories capturing your daily routine (i.e., preparing for rehearsal, mid-rehearsal snacks, friendship moments, etc), behind-the-scenes (i.e., backstage, hair and make-up preparation, etc), and any other BD-related moments. Remember to tag @backhausdance and use hashtag #BDSeason14 when posting. Here are a few ideas to get your started:

  • Your pre-rehearsal breakfast
  • POV shot of your pre-rehearsal routine (i.e., bodywork, foam rolling, morning stretch, etc)
  • Your mid-rehearsal snack(s) of choice
  • Friendship candid during a rehearsal break
  • Inside your dance bag
  • Your snazzy, new rehearsal outfit
  • Sporting your BD apparel in or out of the studio
  • POV shot from the wings backstage
  • POV shot from the stage looking out to the house
  • Hair and make-up preparation

CURRENT HASHTAGS

General:
#BDSeason14 #contemporarydance #dance #dancer #choreographer #choreographyy #technique #artistry #art #artist #SoCalDance

Rehearsal:
#insideBD #rehearsal #practice #collaboration #partnering #process #training #repertory #behindthescenes #sneakpeek #improvisation #exploration

Upcoming Performance:
#performance #showtime #staytuned #savethedate #linkinbio

Summer Intensives:
#BDSI2017 #summerdance #orangecounty

Artist Series:
#BDArtistSeries

Education:
#artsed #artseducation

Repertory:
#wedancewithballs #wedanceonchairs #wedancewithlightbulbs


Best Practices

The following best practices includes BD’s policies and guidelines for social media as well as suggestions on setting up and optimizing your personal social profiles.

 

SENSITIVE INFORMATION
Content pertaining to sensitive company information should not be shared to the outside online community until public announcements by Backhausdance have been made. This includes the use of photos, videos, artwork and information relating to upcoming events (i.e., dates, venues, ticket pricing, budgets, etc)

TAG BACKHAUSDANCE, AFFILIATED PARTNERS & CHOREOGRAPHERS
When applicable, provide credit by tagging or geotagging Backhausdance and its affiliated partners.

Rehearsal Venues. When posting photos taken in a rehearsal venue, be sure to geotag the venue. Our rehearsal venues are often provided discounted space. An easy way to acknowledge the venue’s support is to include them in your post.

 

Choreographer. When posting photos or video clips of choreography, include a choreographer credit. If the choreographer manages a professional social media account, include a tag as well.

 
Choreography by Choreographer’s Name

PHOTO & VIDEO USAGE & CREDITS
BD works hard to develop and maintain a strong marketing presence and brand. As a result, BD is very strict and protective regarding the usage of professional photo and video materials. Reference the Backhausdance Policies and Procedures for additional mandatory guidelines for video and photography reproduction and use by BD dancers.

Photographer and/or Videographer. All professional photos and videos must credit Backhausdance, in addition to the photographer or videographer. If the photographer or videographer manages a professional social media account, include a tag as well.

 
Backhausdance © Photo by Photographer

TWITTER
Below are a few suggestions when using Twitter:

  • Use a URL shortener/tracker suck at tiny.url, bitly or Twitter’s own tool to save space and also to count “click-throughs,” a way of measuring the number of times a site or page has been accessed.
  • Retweet other user’s tweets when the content is relevant and may be of interest to others.
  • Thank those who retweet tweets with an @ reply.
  • Use hashtags when appropriate to make tweets more searchable
  • Respond quickly to direct messages.